About us
a growth journey for everyone
It's The Beginning
OUR STORY
When I reminisce of my childhood, I am brought back to a feeling of fearless curiosity, freedom to explore, and play in extreme forms.
In times where running around nakey was no option, and as a sister-band of 3 where hand-me-downs were the jam, practical, durable, comfortable, and memorable clothing was a must-have, and yet, not so easy to come by.
The appetite for uncompromising baby and children garments followed me into my adulthood in France and Denmark, and I am so excited to make my inspirations from around the world accessible out of our Los Angeles HQ.
With a Lot of Love,
Laurel
HOW WE'LL STAY
OUR APPROACH
We carefully curate items from trusted brands from all around the world so that you can be feel excited for every piece that you welcome into your home, without compromise. You'll only find items that bring you, and those around you, joy.
No trends here, just timeless, high quality clothing that will leave you debating whether to keep them around, or generously pass down to family and friend for their children. Whichever you choose, we'll be here to grow alongside your little ones.
DISCOVER
Our Values
Spark Joy everyday
Qualtity Driven
Globally Sourced
We're committed to partnering with brands all around the world to offer you range of unique patterns, designs, and superior craftsmanship.
Each peice and brand we carry is selected centered around a universal appreciaion for versatility, minimalism and practicality, but without boarders.
Between wiggling in the grass, scooting on the floor, each item is selected with intention.
We prioritize cotton and natural material compositions for longetivty, practicality and comfort - for whenever, wherever and whatever
Clothing evokes emotions, whether its the excitiment from wearing something new for the first time, a thoughtful gift, or a vivid memory, the feeling your clothing brings should be joyful.
We recogize that special moments and core memories are often unplanned. Our peices are selected for everyday wear, so that your baby's hand me down wothy clothing will evoke joy for them, for you, and for the next baby.
with love, from
Los Angeles
beverly Hills I Redodo Beach
We operate from our beloved beach city, Redondo Beach, and warm Beverly Hills